Lipa City- Thanks to the kind-hearted shoppers who participated in the 2017 SM Program, a total of 426 stuffed bear toys were gifted to some children in Lipa City. Started in 2015, Bears of Joy were sold during the Christmas season in SM Stores nationwide for two hundred pesos for a couple of bears.  One bear goes to the customer, while the other is for donation, though there are some customers who chose to donate both bears to charity.

bears of joy sm lipa
All smiles from the children of SOS Children’s Village Lipa as they received their Bears of Joy.

The turn-over of the donated bears was headed by ’s Mall Manager Liza F. Dimaculangan together with some volunteer employees from SM City Lipa last December 27.  Part of the 426 bears went to SOS Children’s Village in Lipa City, while the other went to the children of the maintenance and security personnel of SM City Lipa.

bears of joy sm lipa
SM Lipa’s Mall Manager Liza F. Dimaculangan (left) together with Accounting Manager Evelyn Cueto (center) and Leasing Manager Minabelle Llanes led the turnover of the Bears of Joy to the children of SOS Children’s Village.